Svpply

I am delighted today to announce Spark’s investment in Svpply.com, along with our friends at Founder Collective and a handful of talented angel investors.

I became interested in investing in Svpply for my favorite reason – I fell in love with the product.

Svpply is a platform where people curate and share products that they love and follow other users and stores whose taste they appreciate. And it’s fast becoming my favorite way to shop. The site is clean and beautiful, the products are always new and interesting and the community keeps it incredibly vibrant and inspiring.

The first eCommerce revolution was about translating offline activities to the web. This next wave is about redefining the shopping experience in a way that leverages the web’s unique social capabilities and the omnipresence of sophisticated mobile devices. It’s about creating a more social, more connected, more interesting and simply better way to shop.

Ben, and my former Connected Ventures / Vimeo colleague Zach are at the forefront of helping define this new type of shopping experience with Svpply, and I am thrilled to be joining them for it.

If you enjoy products and the thrill of the find, I encourage you to sign up and start Svpplying.  I promise you won’t stop.