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Over the past number of years, there’s been an ad-hoc explosion in ‘pop-up’ retail spaces. We’ve also seen the emergence of meaningful brands being built online that are finding in-person experiences to be massively additive to their businesses. As our world becomes ever more digitally connected, I believe we are increasingly yearning for complementary in-person experiences that are uniquely rich, fresh, integrated and responsive.

I’m thrilled today to announce Spark Capital’s Series A investment in Storefront, the world’s leading marketplace for short-term retail. Storefront makes it easy for any brand, business or artisan to find a space to showcase, market and sell their wares without any of the burdensome, expensive and long-term commitments of the typical lease. Some more details on Storefront’s terrific early progress here.

Whether you’re an Etsy seller, Warby Parker, an aspiring art gallerist, or Samsung launching a new phone, Storefront can help you find the right space for your needs.

On the flip-side, Storefront allows property owners to maintain freshness and flexibility with their spaces while providing higher yields. It also opens up spaces that would have never before been considered easily short-term rentable such as shop-in-shops, street fair booths, restaurants spaces and subway kiosks to name a few.

The seamless connection of online and offline experiences is a big deal, and Storefront is poised to help lead this charge. I couldn’t be more excited to partner with Erik, Tristan, Ron and the terrific Storefront team as they execute on this ambitious vision.